(01).
PROJECT
About the project
Luméa Drink reimagines the morning ritual by blending botanical innovation with refined visual storytelling. This conceptual brand offers caffeine-free, plant-powered beverages in dissolvable capsules—crafted for those seeking energy and focus without the jitters.
Designed as a premium digital experience, the project elevates wellness through a minimalist aesthetic, intuitive UI, and a narrative that celebrates natural ingredients and mindful living.
01. Why Luméa Drink for mindful mornings?
I created Luméa Drink to offer an elegant alternative to traditional morning beverages, focusing on plant-based energy without caffeine. Each detail of the brand and interface was designed to reflect calm, clarity, and purpose. From the refined capsule system to the clean, user-friendly digital experience, the project promotes a ritual that’s both beautiful and beneficial.
02. What makes the visual identity unique?
I designed Luméa Drink’s branding to reflect purity, serenity, and artisanal care. The visual identity combines soft, natural tones with elegant typography to evoke both modernity and a handcrafted feel. Every element—from the minimalist logo to the packaging-inspired UI—was conceived to express a lifestyle rooted in well-being, refinement, and intentional design.
03. How do I redefine the wellness shopping experience?
I imagined Luméa Drink as more than a product showcase—it’s a sensory-driven journey into mindful consumption. The platform combines smooth navigation, immersive visuals, and storytelling to mirror the simplicity and elegance of the capsules themselves. By aligning wellness with aesthetic sophistication, I crafted an experience where every interaction supports a calm, elevated start to the day.
(02)
PROCESS
I started by exploring wellness and lifestyle brands, studying how they communicate calm, clarity, and trust through design. I focused on minimal layouts, soft color palettes, and storytelling elements to reflect the natural, caffeine-free essence of Luméa Drink.
Once the user journey was mapped out, I refined the interface to balance functionality with elegance. From the capsule concept to the UI design, every choice aimed to create a smooth, immersive experience that supports a mindful and energizing daily ritual.
(03)
GRAPHIC IDENTITY
My Approach
I opted for a soft, neutral color palette—white, warm beige, and subtle sage green—to evoke calmness, purity, and a handcrafted feel. This visual harmony reflects the brand’s essence: natural, clean, and elevated. The use of ample white space enhances the sense of clarity and well-being throughout the interface. I designed the logo to embody Luméa Drink’s values—elegance, nature, and modern simplicity. Using refined serif typography and a delicate illustrative mark, the logo hints at both infusion and artisanal care. It integrates seamlessly into the overall identity, reinforcing the brand’s premium and wellness-focused positioning.
