(01).
PROJECT
Project goals
As a weightlifting enthusiast, specifically in powerlifting, I decided to create a fictitious website for a gym specialized in powerlifting.
The Uplifting Gym website aims to provide a dynamic and motivating online platform for fitness enthusiasts. The site was designed to inspire and support people on their fitness journey by offering resources, showcasing specialized coaches, and featuring a blog page.
(02)
PROCESS
I started by looking for inspiration on different resources, specifically for powerlifting gym's websites. I studied their websites to better understand their choices in terms of accessibility and design.
After defining the user needs for the site, I researched which design style would best suit it. I also simplified the user experience by making the main buttons red, allowing important elements to be found more easily.
(03)
GRAPHIC IDENTITY
I chose a lighter black as the background color, with red as an accent color for the important elements to be found easily. It is also a color that symbolizes courage, determination and passion.
For the logo, I chose a text-based logo at the top of the navbar to match the modern, clean style of the site and the gym’s atmosphere. My focus was primarily on readability and simplicity, while also ensuring it aligned with the gym’s vibe.
