(01).
PROJECT
About the project
Arche Lux embodies the fusion of timeless elegance and modern digital craftsmanship, redefining the online experience for premium furniture enthusiasts. Designed with sophistication in mind, this school project goes beyond showcasing high-end pieces—it crafts a seamless journey where luxury meets functionality.
Every detail, from refined aesthetics to intuitive navigation, reflects my commitment to elevating digital retail standards in the luxury market.
01. Why Arche Lux for premium furniture?
I designed Arche Lux to seamlessly blend luxury and digital excellence, creating an online experience tailored to high-end furniture enthusiasts.
Every element was carefully considered to ensure that aesthetics and usability work in harmony.
From intuitive navigation to immersive visuals, my goal was to transform online furniture browsing into an elegant and refined journey.
02. What makes the visual identity unique?
I crafted the branding of Arche Lux to embody both sophistication and exclusivity. Every design choice, from the refined typography to the carefully curated color palette, was selected to evoke a sense of prestige and timeless elegance. My goal was to create a visual identity that not only stands out but also resonates with an audience that values luxury and craftsmanship.
03. How do I redefine the luxury shopping experience?
I envisioned Arche Lux as more than just an
e-commerce platform—it is an invitation to immerse yourself in a world of refined living. My approach prioritizes effortless navigation, high-quality imagery, and an intuitive user journey that mirrors the exclusivity of our furniture collections. By seamlessly merging elegance and innovation, I created an online space where luxury is not just seen, but felt.
(02)
PROCESS
I began by researching luxury furniture websites, analyzing their design choices to understand how they convey exclusivity and sophistication. I focused on elements like typography, spacing, and high-quality imagery to ensure a premium feel.
After defining the user needs, I refined the navigation and layout to create a seamless browsing experience. I also emphasized visual storytelling, using elegant compositions and a carefully selected color palette to enhance the brand’s luxurious appeal.
(03)
GRAPHIC IDENTITY
My Approach
I chose a clean white and black color scheme to emphasize elegance and sophistication, with subtle olive green tones adding warmth and a natural touch. This balance creates a refined yet inviting atmosphere that aligns with the brand’s premium identity.
The logo, provided by my teacher, features a sleek text-based design with a subtle geometric form at its center, reinforcing the brand’s modern and structured aesthetic. My focus was on seamlessly integrating it into the overall design, ensuring it complements the site’s refined and elegant identity.
